Selling raffle tickets isn’t what it used to be. In 2025, digital fundraising is mainstream, mobile-first donors expect instant access, and social media drives more engagement than flyers ever could. Whether you’re planning a nonprofit raffle or a school fundraiser, it’s crucial to keep up with the trends.
This step-by-step guide breaks down the top 10 tips to help you sell raffle tickets smarter not harder. From legal tips to platform picks and marketing hacks, we’ve got your raffle covered.
1. Know Your Audience Inside-Out
Before you design or price your raffle tickets, get clear on who you’re selling to. Are your supporters parents from the local school? Millennials donating via mobile? Or corporate sponsors?
Knowing your audience helps you:
- Set the right price
- Choose appealing prizes
- Decide whether to sell online, in-person, or both
2. Be Legal‑Savvy from Day One
Every region has different raffle ticket laws. Whether you’re hosting a 50/50 raffle or a charity sweepstake, check:
- If a license is required
- Age restrictions
- State or local limitations on online raffle ticket sales
Staying compliant protects your cause and builds trust with buyers.
3. Choose the Right Raffle Ticket Platform
The days of paper-only raffles are over. Selling tickets online expands your reach and makes it easier to track everything. Consider platforms like:
- Raffles for Less
- Eventbrite
- Zeffy or BetterWorld
Or you can embed a form right on your own website.
4. Set Smart Pricing and Bundles
Raffle Ticket pricing can make or break your campaign. In 2025, donors love convenience—and savings.
Popular pricing strategies:
- Single ticket: $5
- Bundle: 5 for $20 or 12 for $40
- Limited-time early bird pricing
The key? Balance affordability with your fundraising goal.
5. Offer Prizes People Actually Want
Generic gift cards aren’t cutting it anymore. To boost ticket sales, offer prizes that feel personal or exclusive.
Hot prize ideas in 2025:
- Local experiences (spa day, cooking class)
- Electronics (smart speakers, tablets)
- Community-focused perks (VIP parking, school principal for a day)
6. Build a High-Converting Campaign Page
Your landing page is your digital salesperson. Design it for conversions.
Essentials for a successful raffle page:
- Countdown timer to urgency
- Progress bar showing ticket sales
- Engaging imagery of the prizes
- Mobile-friendly and easy to buy with one tap
7. Promote Smartly Across Channels
Promotion makes or breaks your campaign. Don’t just post once and hope for the best.
Where to promote in 2025:
- Facebook Events + Groups
- Instagram Stories (use polls!)
- Email with countdowns
- Text message reminders (with QR codes)
- Flyers with QR links for in-person events
8. Leverage Peer-to-Peer and Ambassador Sales
Don’t go it alone! Involve your community by assigning:
- Volunteers as “raffle ambassadors”
- Peer-to-peer sellers with their own links
- Leaderboards to gamify sales
This approach increases reach and builds energy around your fundraiser.
9. Track and Optimize in Real-Time
Most modern raffle platforms include basic analytics. Use this data to:
- See which promo channels work
- A/B test ticket bundles
- Adjust pricing or messaging on the fly
Optimization is where good campaigns become great.
10. Host a Memorable Raffle Draw + Follow Up
Whether it’s live-streamed on Facebook or hosted in person, the draw is your big moment.
Tips:
- Make it fair, fun, and transparent
- Use a random name picker or number generator
- Email or SMS winners and post updates online
Afterward, don’t forget thank-you messages and a post-event summary.
Bonus: Avoid These Common Pitfalls
- Ignoring local raffle laws
- Using boring, generic prizes
- Not tracking which promo methods worked
- Poor mobile design
Avoid these, and your raffle ticket sales will skyrocket.
Final Thoughts
Selling raffle tickets in 2025 is part strategy, part storytelling, and all about engagement. With the right platform, pricing, promotion, and follow-up—you’ll crush your fundraising goals.
❓Frequently Asked Questions (FAQs)
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Do I need a license to sell raffle tickets in 2025?
Yes, in most regions you’ll need a license to run a raffle legally. Laws vary depending on your location, so it’s essential to research local regulations. Some areas may require a permit, restrict online ticket sales, or enforce age limitations, especially if you’re offering monetary prizes.
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Can I sell raffle tickets online legally?
Often yes, but it depends on where you’re based. Many places allow online raffles for registered nonprofits, while others restrict or prohibit them entirely. Before choosing an online platform or payment processor, be sure your setup complies with regional laws and fundraising rules.
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What are the best platforms to sell raffle tickets online in 2025?
Popular platforms in 2025 include Zeffy and BetterWorld, which are designed specifically for nonprofits and charge no fees. Eventbrite is a simple option for basic ticketing, while Raffles for Less ticket Templates are ideal if you prefer physical tickets mailed to buyers. Some organizers also embed custom forms directly on their websites.
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What’s the best way to price raffle tickets?
Tiered pricing works best. For example, offering one ticket for $5, a small bundle of five tickets for $20, and a larger bundle of twelve tickets for $40 encourages buyers to purchase in greater volume. Limited-time early bird discounts also help boost urgency and early momentum.
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What types of prizes sell the most raffle tickets?
Prizes that are personal, high-value, or locally meaningful perform best. In 2025, experiences like spa days or cooking classes, gadgets like tablets or smart speakers, and unique perks like front-row parking or “principal for a day” roles tend to generate the most interest and ticket sales.
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How do I promote my raffle tickets effectively?
Promotion works best when spread across several channels. Use Facebook groups and events, Instagram stories with countdowns or polls, targeted email newsletters, and SMS reminders with links. In-person events can benefit from printed flyers with QR codes that lead directly to your raffle page.
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What is peer-to-peer raffle selling?
Peer-to-peer raffle selling involves recruiting supporters to help sell tickets using personalized links. These ambassadors can share their pages on social media or within their networks, greatly expanding your reach. Some platforms even allow leaderboards to gamify the process and reward top sellers.
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How can I track raffle ticket sales in real-time?
Most modern raffle platforms offer built-in dashboards that show sales data, total revenue, top-selling channels, and referral sources. This information allows you to fine-tune your pricing, adjust your messaging, and promote more effectively throughout the campaign.
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Can I host a virtual raffle draw?
Yes, and many organizations prefer it. Hosting your raffle draw on Facebook Live, Zoom, or YouTube lets you engage supporters while maintaining transparency. Use a digital random name picker or number generator, announce winners clearly, and follow up with public posts and direct messages.
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What are the most common mistakes to avoid when selling raffle tickets?
Common mistakes include failing to research and follow local laws, offering generic or low-value prizes, neglecting mobile-friendly page design, underpromoting the campaign, and not tracking what’s working. Avoiding these pitfalls can dramatically increase your raffle’s success and fundraising potential.
